Another Reason Why Breastfeeding Mums LOVE Target!

Target, (and I think most people will agree with me) is a family store, with loads of toys, a huge range of baby/kids clothing and even something for mum and dad. If those never ending lines at Christmas time are anything to go by, I would definitely say it’s family orientated.

So what’s more to LOVE?

Target and its breastfeeding friendly policy that’s what!

The policy reads:

Guests may openly breastfeed in our stores or ask where they can go to breastfeed their child. When this happens, remember these points:

  • Target’s policy supports breastfeeding in any area of our stores, including our fitting rooms, even if others are waiting
  • If you see a guest breastfeeding in our stores, do not approach her
  • If she approaches and asks you for a location to breastfeed, offer the fitting room (do not offer the restroom as an option)

BFMT target policy pic

This blurry image above was first displayed July 11 of this year, on Mama’s Milkies Facebook Page. It was then shared on the Breastfeeding Mama Talk Facebook page where it received an enormous amount of attention. Here are just some of over 1,500 comments made:

  • This is why I love Target!!! About a month ago I was nursing my daughter and a customer went and got a manager, brought them to where I was nursing (in the men’s section with my husband, covered up) and complained. The manager apologized to me and explained to the LADY that I was allowed to feed my baby where ever I am comfortable doing so. And proceeded to explain to the lady that if she didn’t like it, don’t watch. – Laci Crawford 
  • Target, target, target! This is one of many reasons why we love target.
    I’ve breastfed in a carrier, I’ve breastfed in the fitting room, and I’ve just plopped myself down on the floor because baby was crying and needed milk immediately. Not once have I ever even gotten the side eye from a target employee.
    – Jamie Wittwer 
  • Way to go target!!! I breastfeed anywhere my baby wants and no longer attempt to cover. My daughter manages to pull it off anyway and Florida is just too hot to hide under a cover. It’s so great to see businesses support breastfeeding. – Arianna Menendez

This news not only had a big impact on mothers, in particular those who breastfeed in public, but it also gained a lot of media attention. Articles by TODAY, Daily Mail and POPSUGAR all wrote in response to Target’s breastfeeding policy and how big of an impact it has made on mothers.

It is a nice turnaround from 2011 which saw a large scale nurse-in take place on December 28th, after Texas mum Michelle Hickman was harassed by Target employees for breastfeeding her baby.

It is extremely positive to see such a large organisation and franchise such as Target, set in place such a policy that really caters for a large portion of their customers and shows they care. It would be great to see other major companies display such policies to ensure their customers feel comfortable and welcomed, like Target’s customers do!

If you have a Target breastfeeding story (positive or negative) that you would like to share, then comment on this blog!

That’s all from me.

Until next time…GO TARGET!

JF

 

Advertisements

The Benefits of Breastfeeding in Public

Breastfeeding in public has such negativity and controversy surrounding it, which I have addressed in a few of my blogs. I have written about the need for protests due to mothers being harassed and discriminated against, the negative criticism on social media platforms such as Twitter, and the effects on a mother and child who have to wait to breastfeed if they are out in public. Of course I have written a lot of positive blogs too, which contain quotes and statements from those who support breastfeeding in public and why it needs to be normalised.

So today I want to keep on a POSITIVE track and talk about all the BENEFITS of breastfeeding in public.

When researching breastfeeding in public I came across a great article by Huggies Australia, that spoked about all the positives of breastfeeding in public, including a great long list of useful tips on ‘how to breastfeeding in public’. What I found really great was their list of the benefits of breastfeeding in public. Take a read:

Benefits of Breastfeeding in Public

  • This normalises breastfeeding as the way young babies and children are fed. The more women who breastfeed their babies, the less noticeable it becomes.
  • Parents who choose to bottle feed are not restricted to specific feeding areas and neither should breastfeeding mothers be. Equal rights generate fairness.
  • Breastfeeding in public serves as a gentle reminder that a woman’s breasts are first and foremost intended for lactation.
  • It teaches young women and girls the skills involved in breastfeeding. This, again, helps to normalize breastfeeding so they see it as a natural progression from pregnancy.
  • Breastfeeding is convenient and does not require transportation of bottles, formula and feeding equipment.
  • It is a grounding experience to see a mother breastfeeding. In our busy lives, witnessing such a natural and fundamental process helps to connect us with what is truly important.
  • It helps to remind your baby that you are close and they are important. Withholding breastfeeds due to the anxiety of being seen does not relay a positive, loving message to babies.

Here is what I would add to this list:

  • Some mothers may be scared, embarrassed or feel that it is wrong to breastfeed in public, however if they see more mothers doing it, then this may make them feel more comfortable to give it a go.
  • It shows that we live in an accepting society that does not discriminate against mothers who choose to feed their baby naturally.
  • It helps to lessen the stigma of it being such a bad thing, as there is so much controversy and negativity relayed in places like social media, it may be beneficial for some people to actually witness mothers feeding in public and ask themselves, “is it really that bad”.
  • A baby doesn’t know they are in public. All they know is that they are hungry and the benefit of feeding them straight away is happy bub, which means happy mum!

If you have anything that you would add to the list of benefits to breastfeeding in public, then comment and have you say!

JF

5 Celebrity Mothers Who Support Breastfeeding in Public

Nicole Trunfio

colour mag cover

How gorgeous is Nicole Trunfio? An Australian model and mother, Nicole recently appeared on the front cover of Elle Magazine’s, exclusive subscribers cover, breastfeeding her son Zion. Of course this photo didn’t go unnoticed by critics and stirred up some controversy when the issue was released in June of this year. However, Nicole had something to say in response:

“There is nothing more powerful and beautiful than motherhood. The last thing I want to do is be controversial, so please take this for what it is, let us #normalizebreastfeeding, there is nothing worse than a mother that is judged for feeding her hungry child in public. I’m so proud of this cover and what it’s stands for. I obviously don’t look like this or wear [this] while I am breastfeeding but this stands for all women out there, whether you breastfeed or not, we gave birth, we are women, we are mothers.” Full story here.

Alyssa Milano

Alyssa-Milano

You may have seen her recently on NBC News’ TODAY talking about breastfeeding in public, after a throwback photo she posted on Instagram breastfeeding her baby (picture above), sparked an unintentional debate. “I was just kind of sharing a moment,” she told Today. The actress and former singer, Alyssa Milano also explained that she was once asked to feed her baby in the toilet. In an interview with E! News she said:

“I just think it’s important for women to feel comfortable feeding their babies wherever. If we’re in public, we shouldn’t have to go in the bathroom. I don’t want to eat in a public bathroom. Why should I feed my baby in a public bathroom?”

 Olivia Wilde

olivia-wilde

Similar to Nicole Trunfio’s shoot, the stunning actress Olivia Wilde posed with her then, 3-month-old son Otis, for Glamour Magazine’s September 2014 issue. It is so nice to see that big magazine names such as ‘Elle’ and ‘Glamour’ are using their platforms to help normalise breastfeeding in public and show their support towards mothers. In an interview at the time Wilde explained:

“Being shot with Otis is so perfect because any portrait of me right now isn’t complete without my identity as a mother being part of that. Breastfeeding is the most natural thing.”

Pink

pink breastfeeding

Known for her punk rock attitude and music, it’s no wonder this powerful woman is in support of breastfeeding in public! Pink is also known for her strong opinions and lyrics, so it comes as no surprise that her views of motherhood are just as strong. In an interview on the U.K.’s “The Alan Carr Chatty Man Show” back in 2012, pink recalled an incident when she was breastfeeding in public.

“I think breastfeeding is healthy and natural and it’s a comfort to my baby, so I can give a shit what somebody else thinks. The first time we went out to a restaurant, there was a guy who walked by, I had a cover on and it’s called a Hooter Hider. I had a Hooter Hider on and this guy walks by and was like “Uughhh” he was just disgusted.  I was like ‘You didn’t get enough hugs when you were little’.  Carrie [her husband] said ‘You are starting fights in restaurants,’ I said ‘I will… I will fight, hold by baby’.”

 Jamie King

jamie king

This beautiful picture of Jamie King and her then, 8-month-old son James, was posted to her Instagram account in support of breastfeeding in public.

“I feel like now that I’m a mother, I realize that there’s a huge schism out there; that women feel judged because of what they choose to do and how they choose to feed their child. Why should we hide it?”

Good on these celebrities for embracing motherhood and supporting other mothers out there who choose to breastfeed in public!

If you know of any other celebrities mothers who support breastfeeding in public then let me know! Looking forward to hearing from you 🙂

JF

Protests in Support of Breastfeeding in Public

This year alone has seen many protests in support of breastfeeding in public from around the world, in the hopes that these small steps with help make big changes. The social stigma of breastfeeding in public still remains a heated topic of debate and controversy which many hope will soon become a thing of the past.

In case you aren’t up to date on such protests, below is a brief summary of just some of the ones that have occurred so far in 2015. (I say so far because sadly, there will most likely be more).

Nurse-in Protest at Brisbane Shopping Centre – January

protest in brisbane

A group of mothers staged a nurse-in protest at a Queensland shopping centre, after a mother was told by the centres security guard to stop breastfeeding in public.

Shannon Hardie was feeding her then, two-month-old son Saige, outside Capalaba Central’s Woolworths when asked to stop or move to a mother’s room. After being approached by the security guard, she went to centre management who defended the security guard saying he followed regulations.

In response, a group of young mothers came together to show their support for Ms Hardie and breastfeed their babies outside the centres Woolworths.

Protest across England in Support of Mother Labelled ‘Tramp’ – March

emily slough protest

Thousands came together in support of Emily Slough, who was secretly photographed breastfeeding her baby and the photo anonymously posted on Facebook labelling her a ‘tramp’.

Ms Slough organised a protest in response to this outrageous act at Rugeley’s town centre, Staffordshire. An overwhelming amount of support was shown towards her with between 600 -1000 people turning up.

Other protests were also held in Swansea, Newcastle, Milton Keynes, Stirling and York in support of Ms Slough.

See what supporters had to say, here.

Breastfeeding Protest at Sports Direct, Nottingham – April

sports direct protest

Approximately 70 women turned up at the doors of Sports Direct in Nottingham after a mother was asked to leave the store earlier this year because she was breastfeeding.

Wioletta Komar was breastfeeding on a bench inside the store whilst waiting for her father who was in the dressing room. A member of staff told her this was against ‘company policy’ and suggested she go to McDonalds which had a mother’s room.

Leah Gibson organised the protest in response to what happened to Mrs Komar and said, “we’re here today to stand up for breastfeeding women and their right to feed their children in public without being asked to leave places. The turn-out has been fantastic, probably more than I expected. It’s been really peaceful and calm, which is exactly what we wanted.”

Protest at New Jersey Motel after Firing of Nursing Mother – August

Arianna protest

Mothers gathered in a protest outside Hampton Inn, Bordentown after 21-year-old mother Ariana Gossard was fired from her desk job for pumping breast milk.

NJ.com reported “[Ariana] said she was fired from her job as a front desk receptionist because the hotel could not accommodate for her breaks to pump breast milk for her 3-month-old daughter Anaira”.

The mothers sat outside the Hampton Inn, some breastfeeding their children and others had even made signs that read “Let her pump! Justice 4 Ariana”.

Protest inside a Marshalls Department Store, Portland – September

marshalls protest

Around 30 mothers sat just inside the doors of a Portland Marshall’s Department store and breastfed their children after local mum Katrina Gomez was denied her right to breastfeed where she wanted in the store.

Ms Gomez was breastfeeding her child when a Marshall’s employee told her she was not to breastfeed in the store and directed her to the bathroom. In a Facebook post, Ms Gomez told of her experience of what happened which caused outraged among mother and thus a protest was organised.

If you know of any other protests that have occurred or have participated in any throughout the year then click the comment button and have your say!

JF

The Brelfie Club

Last week I celebrated the ‘brelfie’ (breastfeeding selfie) by posting a brelfie of Alyssa Milano on my FacebookTwitter, and Instagram accounts. I was so overwhelmed with joy by the amount of brelfies I received in response to those posts. Mothers on all 3 social media platforms sent/tagged me in their brelfies and it was so great to see such amazing support!

I wanted to show my appreciation to these mothers by featuring them all in one of my blog posts. So below is a little bit about these mothers, the links to their social media accounts, and the reasons why they support BREFLIES!

Alisa Husidic 

3 kids, Des Moines Iowa, Twitter

Alisa Husidic brelfie

Why do you support brelfies?

“I support brelfies because it normalizes breastfeeding. When I started to breastfeed in public I felt awkward and felt like everyone was staring. I do not want other mothers to feel like they can’t feed their babies in public because it’s wrong in others eyes; and no baby should have to fuss and cry to have to wait and eat in a private place if one is not available.”

Stephanie Shah 

4 kids (2 step kids), Central Illinois, Twitter

Stephanie Shah brelfie

Why do you support brelfies?

“I have two children and two step children. I support the brelfie mainly as a way to normalize breastfeeding. There once was a time when it was rather scandalous for women to show their ankles, but after repeated exposure it became accepted. Breastfeeding went the opposite direction. It was the norm up until formula happened.”

Tara Eveland 

3 kids, Illinois, Twitter

Tara Eveland brelfie

Why do you support brelfies?

“Brelfies help promote and normalize breastfeeding. It should be normal to see babies eating naturally from their mother. Also I’m a photographer so photos are already my thing. I love taking nursing photos of my son we’ve worked so hard for this and just this past week finally got back to exclusively breastfeeding at 5 months old.”

Mayra Pickett

2 kids, Montana United States, Instagram

Multitask-like-boss

Why do you support brelfies?

“I support brelfies because I’m a proud breastfeeding mom, and I’m not scared or ashamed to show it.”

Sara N 

1 kid, Illinois, Instagram 

Sara N

Why do you support brelfies?

“I think breastfeeding is natural and beautiful! It needs to become the norm again. Formula is sometimes necessary but I think only after you have tried or breastfed for however long you are able. Formula is not the norm. I know so many woman who have said I’m not going to bother with breastfeeding. I don’t want too or it’s gross, or that their first baby didn’t latch so they don’t even bother with trying to breastfeed their other babies. If you can’t breastfeed or don’t want to at least pump so baby gets the first milk from you. Breastfeeding is nothing to be ashamed of! Blessings!”

Minerva Jones 

1 kid, Salt Lake City UT, Instagram 

Minerva Jones brelfie

Why do you support brelfies?

“I support brelfies because it is for a common sense cause. It’s a natural thing and the healthiest thing to feed a child. When I had Ky (my son), I was shy to feed my own child in front of people. But I started thinking how it’s sad that we see so much nudity on social media and it’s not a problem, but when we see moms feeding their babies on social media or public, they get asked to take it down or cover up. It’s kind of bullshit if you ask me… I say FREE THE NIPPLE.”

Andrea Jo Ford 

6 kids, Ironton Idaho, Instagram

Andrea Jo Ford brelfie

Why do you support brelfies?

“I support brelfies because it shows breastfeeding mothers that they are not alone and should be proud of what they have accomplished.”

I would just like to say a BIG thank you to all these lovely mothers who helped make this blog possible and shared their brelfies with me.

If you would like to have your say, please leave a comment telling me why YOU support brelfies!

If you would like to share your brelfie with Babies Be Boobin, you can do so on either my Facebook, Twitter or Instagram account.

Long live the brelfie!

JF

The Rise of the Brelfie and its Controversy  

We’ve all heard of selfies and we’re all guilty of taking them! However within the past year a new craze has begun and it’s showing no signs of slowing down.

The brelfie.Alyssa Milano Brelfie

So what is it? A brelfie is a breastfeeding selfie. That’s right, a mother taking a selfie of her baby breastfeeding. How cool is that?

Made popular on social media by celebrities such as Alyssa Milano (right), it wasn’t long before mothers from around the world were posting brelfies. According to the parenting forum Netmums, one in five mothers have taken pictures of themselves breastfeeding, and even more are planning to.

But it hasn’t been all fun and smiles. The brelfie has coped quite a bit of criticism over the past year. Criticism including 46-year-old Angela Epstein who appeared on the ITV show in February of this year to voice her disapproval of the ‘brelfie’. She said, “this whole cult of the breflie smacks of naked exhibitionism. [It’s] attention-seeking and using kids as a commodity, parading them around saying “isn’t it great I can breastfeed” and rubbing it in the face of women who can’t.”

Hold on a minute. What on earth is she on about? Naked exhibitionism, using kids as commodity? No lady. They are taking a photo of themselves and their child, end of story. As for the “rubbing it in the face of woman who can’t” comment. I don’t think that is the intention of ANY mother who takes a brelfie. They just want to take a photo of them and their baby and their intentions of posting it is actually to help normalize breastfeeding and help those mothers who need support. Full story here.

It is criticism such as this which has led many woman to come to the defence of the brelfie writing articles, campaigning and posting more brelfies than ever!

Articles including ‘Why the Brelfie (Breastfeeding Selfie) Matters’ written by Dana, owner of Indianapolis moms blog, and ‘In Defense of the ‘Brelfie’’, written by Jennifer Brenan, writer at Breastfeeding Needs. Both written to defend the rights of woman who choose to take and post brelfies, what they mean and why they are important!

The successfully run campaign #FreeTheNipple, also had a huge impact on the brelfie community. Before this campaign, woman who chose to upload brelfies onto social media sites such as Facebook, had their photos banned and removed. This happened to Meg Nagle who story you can find in my blog ‘Lactaboobiephobia…is it your Phobia?’ The #FreeTheNipple campaign was so successful that in May 2014, Facebook changed its policy to state:

“Yes. We agree that breastfeeding is natural and beautiful and we’re glad to know that it’s important for mothers to share their experiences with others on Facebook. The vast majority of these photos are compliant with our policies.

Please note that the photos we review are almost exclusively brought to our attention by other Facebook members who complain about them being shared on Facebook.” 

Now brelfies are everywhere. Since starting this campaign, I have followed a lot of mothers on Instagram and Twitter and I see so many of their profile picture is them breastfeeding their baby. I also see a lot of mothers who regularly post brelfies on Instagram too. I think it’s great and good on them for not letting other people’s opinions get them down.

jessie-james-decker-01-600x450

One celebrity who is extremely support of the brelfie is Jessie James Decker (above) who says: “sharing breastfeeding photos online is a good example for other women who want to nurse. Nursing is hard. It doesn’t always come easy and we need to support each other.”

If you have never taken a brelfie or would like tips on how to capture the perfect one, here is POPSUGARS ‘15 Steps to Taking an Epic Breastfeeding Selfie’:

  1. Don’t over think it
  2. Cram in the cute
  3. Don’t be camera shy
  4. Multitask like a boss
  5. Consider your filter
  6. Have a sense of humour
  7. Embrace the outtakes
  8. Play up your best angle
  9. Only share what you’re comfortable with
  10. Get everyone in on the action
  11. Don’t forget to accessorize
  12. Take advantage of quiet moments
  13. Don’t forget to hashtag e.g #brelfie
  14. Embrace the boob pillow
  15. Remember: each moment is worth 1,000 clicks

And in the words on POPSUGAR:

“Whether you completely miss the angle or almost drop your kid trying, each image you capture (and decide to share) is a gift.”

JF

Waiting to Breastfeed: The Effects on a Mother and Her Baby

Mothers know what’s best for their baby and will do everything they can to meet their needs. Some mothers choose to breastfeed in public and some choose not to, both options totally fine.

For those mothers who do breastfeed in public, it is their right to do so and they don’t need or want anyone’s permission or approval. What they do want is to be left alone and have their choices respected. Whether they plan to have a nice picnic at the beach and feed their baby there, or they are out and about and their baby gets hungry. Whatever the situation is, planned or unplanned circumstances, a mother has the right to feed her baby in public.

Wouldn’t it be great if everyone respected this right?

Sadly, mothers are still being faced with criticism for breastfeeding in pubic. They are asked to feed their babies in the bathroom, told to stop whilst in a restaurant and have people stare at them and made to feel uncomfortable so they feel like they need to stop and go elsewhere (such as the car). All these types of situations prevent a mother to feed her child when he/she is hungry and many don’t think or realise the effects this has on both the mother and baby.

crying baby

 The effects:

  1. First and foremost is the baby and their need to eat. If a baby doesn’t eat when they are hungry, they will most likely start to cry and get restless. This isn’t fair on the baby to make them wait, nor on the mother who has to now deal with her screaming restless baby.
  1. No mother wants to feed her baby in a bathroom. If there is no bathroom around or the mother simple refuses to feed in one (which is totally understandable because bathrooms are disgusting and unhygienic), then the baby has to either wait, or the mother needs to quickly find another place to feed. This can make a mother feel stressed and anxious, on top of having to deal with a hungry/crying/restless baby.
  1. No mother should feel like they have to breastfeed in the car. The car can be extremely uncomfortable, particularly on hot days with leather seats! If a mother has no choice but to feed in her car, this can make her feel quite isolated/lonely and start to think breastfeeding is something that needs to be hidden. Breastfeeding does not need to be hidden.
  1. If a baby is made to wait to feed for whatever reason when out in public and they start to cry, this can cause breast milk leakage. This can be extremely embarrassing and uncomfortable for the mother.
  1. Breasts can also get very full with milk and it can start to hurt. If a mother is out in public and asked to stop or move somewhere else, this may take some time. Not being able to feed and let out the milk in their breasts can cause pain and leave them feeling very uncomfortable.
  1. Mothers may also feed their baby on a schedule. Having to wait to breastfeed means having to feed at a later time and not stick to a schedule. This can muck up the rest of the days schedule and isn’t ideal for a mother or her child.

If you know any other effects that waiting to breastfeed has on a mother and child or if you have been effected in a similar way to those listed above, then please comment and let me know!

“Remember breastfeeding is a mother’s right. She has the right to feed her baby at her breast, or express breastmilk for her baby. As an added bonus breastfeeding is natural, normal, environmentally-friendly, affordable and healthy for all of humanity.” Australian Breastfeeding Association.

JF